SALES AND MARKETING - Business Objectives & Ethics WORKSHOP

Class Limit/ (Maximum 20) Duration 2 Days
   Available in English & in Arabic

The seminar will focus on how to increase profits, improve and develop Marketing and Selling Skills in a highly competitive market in the Gulf region. In this two day training, we believe that the participants will gain solid experience in understanding the basic concepts of Sales and Marketing, this of course may very well return excellent benefits to them and to their organization as a whole. Every man or woman is in a process of providing a product whether this product is tangible or a service type; the product and the service must both meet the customers' expectations.


  • Understanding the Fundamentals
  • Marketing and Its Basic Concept
  • Business Objectives & Ethics
  • WTO Evolution & KSA
  • World Economic Chaos & Competencies
  • The Sales & Human Competencies
  • Motivation
  • The Evolution Toward Marketing Company Era
  • You And The Communication
  • Establishing Good Selling Habits
  • Understanding Customers
  • The Marketing Mix & Performance
  • Marketing, Sales And the Difference
  • A Sales Person & Human Sub Consciousness
  • The Seven Deadly Sins Of Business Selling
  • The Competencies Of Business Selling
  • Marketing, Sales And The Connection
  • Marketing Strategy & Environment Variables
  • Marketing And The Sales / The Requirements
  • The Black Box Approach & The Full Awareness
  • The Selling Process
  • The Closing (Questions & Answers) Introduction & Background